Manila, Philippines, February 12, 2025 – Geely Auto, one of the pioneering Chinese automotive brands to gain traction in the Philippines, has returned with renewed energy.  Geely Motor Philippines Corp. (GMP), the newly formed subsidiary of Geely Automotive International Corporation (GAIC), marked its relaunch with a grand event showcasing new and high-value products, and improved operations in the country. This brand relaunch signifies Geely’s commitment to the Philippine market and its ambition to recapture the hearts of Filipino car buyers.

The event, dubbed a relaunch of the Geely brand after GAIC took over operations, underscored Geely’s renewed commitment to delivering innovative, sustainable, and high-quality mobility solutions to Filipino drivers.  Geely stated that it has enhanced its customer-centric approach, particularly with faster response times, individualized customer services, and increased user value through exclusive services and promotions

“Innovation and inclusivity are at the heart of Geely’s operations,” said Mr Will Wan, president of Geely Motor Philippines. “Geely will not only be making cars, but we are also creating a better way of living. We aim to bring safety, technology, innovative thinking, and cutting-edge design to Filipino users in a more accessible way. We are enabling them to explore new horizons, possibilities, and perspectives to see the world in full.”

A New Era of Electrified Mobility for Filipinos

 One of the highlights of the event is the preview of the globally renowned Geely EX5. Setting a new standard in New Energy mobility in the Philippines, the EX5 boasts a bold and dynamic exterior design, highlighted by a sleek, aerodynamic profile that achieves a class-leading drag coefficient of 0.269. The sophisticated LED taillights and technological front grille further emphasize its modern aesthetics. Inside, the EX5 offers a luxurious interior, characterized by a minimalist design philosophy and comfortable materials. The spacious cabin is enhanced by flexible seating options and the “Half More” storage concept, providing up to 50 percent more storage capacity than industry average level. To elevate the in-car experience, the EX5 is equipped with the FLYME Auto system and FLYME SOUND, delivering seamless connectivity and an immersive audio experience.

As a testament to automotive innovation, Geely has equipped the EX5 with the latest “Short Blade Battery”. It offers exceptional safety and durability, having passed rigorous tests under versatile extreme conditions. Partnered with the 11-in-1 intelligent electric drive which delivers unparalleled efficiency and performance setting a new benchmark in electrified mobility.

Revitalized Return of Market Segment Leaders

 The brand’s current lineup, particularly the Coolray and Emgrand, has also received significant upgrades to offer enhanced features and improved driving experiences. Wan emphasized the distinctive advantages of each model, showcasing its specs and user applications to cater to the diverse needs of Filipino drivers.

The upgraded Coolray, which features the unique BMA Architecture, champions a more powerful 1.5TD four-cylinder engine that delivers 172 horsepower and 290 Nm of torque, allowing acceleration from 0 to 100 km/h in approximately 7.6 seconds. The Coolray’s exterior showcases a redesigned front grille with Geely’s “energy storm” design, LED headlights, tomahawk-style 18-inch wheels, and a sport spoiler. Inside, it offers a 10.25-inch full LCD instrument panel, a 12.3-inch display screen with Carplay, and a sport electronic shift lever. Additional features include wireless charging, faux suede multifunction seats, and a 540° HD panoramic camera system.

Meanwhile, the new Geely Emgrand is built also on cutting-edge modular BMA architecture, offering enhanced space, superior comfort, and improved handling stability.  The Geely Emgrand is a subcompact sedan that has been a top seller in its China home market. The Emgrand is known for its affordable price, premium-like interior, and competitive features compared to other sedans in its class. Model improvements include an improved 12.3-inch high-definition touchscreen providing essential vehicle information and entertainment with unparalleled clarity, a new 1.5D engine, and a new powertrain of 6-speed Automatic transmission.

Improved Localized Operations

 Entering this new chapter for the brand, Geely is now transitioning from general distributor to direct operations in the country. This strategic move empowers Geely to introduce a faster and more customer-centric approach to its operations, enabling quicker decision-making, enhanced service delivery, and a deeper understanding of the local market.

During the event, Geely Motor Philippines announced some of their key steps in improving operations in the Philippine market:

In a strategic move to minimize downtime for customers and ensure timely access to genuine parts, Geely Motor Philippines opened a new parts center in Cabuyao, Laguna. The 4,700-square-meter facility will enhance after-sales service by streamlining the distribution of genuine Geely parts across the country.

Operating from Monday to Saturday, the center utilizes air express for urgent orders and land or sea transport for regular and stocking orders. The inventory includes a comprehensive range of parts, such as maintenance items, warranty components, body repair and paint parts, lubricants, accessories, merchandise, special service tools, and consumables.

During the launch, Geely also announced the GEELY GO user initiative reflecting Geely’s commitment to providing an exceptional ownership experience. Adhering to Geely’s mission to “create an inclusive mobility ecosystem that exceeds expectations,” the program prioritizes Geely Owners by seamlessly connecting resources from sales, after-sales, and brand segments to optimizing the entire vehicle lifecycle experience that covers every mile of driving. Externally, GEELY GO is committed to building a tightly bound global user community based on smartly connected user experience.

Exclusive Pre-Sale Discounts and Rewards

In addition to these exciting announcements, Geely has unveiled its new pricing strategy for its refreshed and current models.

Geely also officially kicked off the pre-selling period for the EX5, running from February 12 to March 31. As a gesture of their sincerity and to further encourage early adopters, the first batch of reservations will receive an exclusive limited-time discount of ₱10,000, reducing the standard price of ₱110,000.

Meanwhile, the Coolray and Emgrand models come with their own enticing promotions. Early buyers of the Coolray can enjoy a ₱70,000 discount. On top of that, Geely is offering a special promotion where users can enjoy an even larger discount of ₱90,000 by placing a ₱10,000 deposit before February 28. For the Emgrand, early buyers can take advantage of a ₱40,000 discount, making these offers an excellent opportunity for those eager to experience Geely’s latest models.

To provide more user value to its customers, Geely has launched the Refer and Earn activity program where every time existing users introduce new users to Geely stores before March 31, both parties can receive a maintenance voucher worth ₱2,000. Moreover, if the new user pays a downpayment for a new car, this maintenance voucher can be further increased by an additional ₱2,000.

Geely continues to deliver products that meet the highest standards of quality, safety, and innovation. The brand has established 576 sales and service outlets in 71 countries worldwide, covering core markets in Eastern Europe, the Middle East, Latin America, Southeast Asia, Africa, and beyond, offering a range of globally best-selling models.