Design Philosophy
Geely Auto should look to global trends but our cars should also have a hint of where the company originates from.
Geely Auto Design Philosophy
Geely Design is a young, dynamic and far reaching global design team. Geely Design is at the very forefront of all that Geely Auto Group produces and also works across Geely Auto’s sister brands such as LYNK & CO and London Electric Vehicle Company (LEVC).
The design philosophy for Geely Auto is simple – as a Chinese brand, Geely Auto should look to global trends but its cars should also have a hint of where the company originates from.
Approachable
Geely Auto is the independent and authentic Chinese brand that is able to achieve on a global basis.
Bright
We are at the forefront of the Chinese entrepreneurial mindset, we are optimistic about the future and the willingness to succeed.
Stunning
We benchmark against global designs but with unexpected refinements that are inspired by Chinese consumer requirements. We’re not making global cars, we’re taking Chinese cars global.
Surprising
The latest technology should not be associated with the price tag, we believe that technology should be accessible to all and integrate seamlessly into the user’s experience.
These guiding pillars are at the core of Geely Auto’s design programs to ensure that we meet the requirements of the new global consumer no matter where they are, and to guarantee that Geely Auto products are segment leading.
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